WORK SAMPLES
Gig Car Share from AAA
Gig is the convenient car share service from insurance giant, AAA. They wanted a vision video that shows off the idea, along with a series of helpful how-to videos.
Working alongside the SLAP Agency, I crafted seven scripts in all.
SugarCRM Vision Video
SugarCRM offers more than customer relationship management software–they provide the tools to help create better human connections. And they wanted a video that helps illustrate that point.
Working alongside the wonderful SLAP Agency team, I helped craft and develop a script that is forward-thinking, authentic and emphasizes connection. The product is what you see here: a fun and playful, yet professional video.
Cherry Creek Mall Sponsorship
With brand recognition low in the region, Kaiser Permanente of Colorado needed a way to stand out from the crowd. That’s when they decided to take over the popular Cherry Creek Mall in the Denver Area. But sponsorship wasn’t enough. They needed impact.
Aligning with their mission of keeping people healthy was critical, while creating a memorable experience for mall-goers. The result: The Kaiser Permanente Mall Circuit.
As part of the HERO Marketing team, I concepted the idea of wellness within the context of the shopping experience, providing people with fun and easy ways to get moving.
All in all, we created 5 elevator signs, 4 mall signs, a large sky banner, a Grand Court takeover, as well as 10 e-bulletin updates for the Cherry Creek website.
InvestLab MIX Video
InvestLab is an innovative technology company who is making it easier than ever for brokers and their clients to invest in the global marketplace. And they’ve done it with their unique MIX platform, an electronic dashboard that lets people view stocks from all over the world, see the latest news and sentiment from social media, and even trade on the spot.
I wrote the script as part of the Comrade team, where our strategy was to illustrate the fluid nature of investing and trading with a unique animation style that uses stock tickers to form famous landmarks. In addition, the video needed to showcase the convenient functionality of the platform.
I LOVE this video! Check it out for yourself.
Men’s Wearhouse Style Guide
Every year, Men’s Wearhouse inspires couples as they prepare to walk the aisle. Part of that excitement starts with their in-store Style Guide, which showcases the latest wedding styles available.
As part of the HERO Marketing team, I proposed the final flow, wrote the copy and created content systems for product call-outs, titles and more.
Even if you’re not getting married, I hope this book inspires you to look your best. Sample pages are below.
Kaiser Permanente Care Delivery Series
Kaiser Permanente offers their members a unique health care delivery system. The problem is that many people don’t understand the full spectrum of what they offer, and how effective their model is.
As part of the SLAP Agency, I helped write scripts for six videos, including the three below, that all highlight the various benefits of their care.
Kaiser Permanente New Member Video
Healthcare can be confusing, especially when you get new coverage from a new provider. That’s why Kaiser Permanente wanted to create videos that could clearly, simply and easily guide new members through their new coverage, and suggest actions to take to get the most from their membership.
As part of the SLAP Agency team, I was able to write scripts for the following two videos: an overarching new member onboarding video, and a video focused on distinguishing among the types of care.